Who We Are

Our Mission and Vision

Our mission is to generate exposure for Aboriginal artists through providing opportunities for increased market exposure and the hosting of artistic and cultural events that support the professional, economic, personal and social development of artists. Sacred Fire Productions’ vision is to become an organization of reference, distribution, cultural exchange and professional and economic development for Aboriginal artists.

Our Mandate

The mandate of Sacred Fire Productions is to:

  • Raise awareness in Quebec, Canada and internationally about the richness of Aboriginal artists work art today.
  • Develop knowledge, skills and understanding amongst artists from different communities to enhance their capacity to integrate the art market through artistic workshops as well as workshops on career development the art market.
  • Transmit traditional Aboriginal cultural knowledge through contemporary mediums using oral histories as well as artistic practices as primary vehicles of cultural exchange.
  • Contribute to the economic well being of Aboriginal artists by connecting them to a platform giving them access to a wide audience and market.
  • Expand the national and international reach of Aboriginal art through the 11 Nations Cultural Centre and a web e-commerce site to sell artworks, limited editions, reproductions and other cultural products.
  • Produce or participate in events such as tours and exhibitions or other initiatives to promote Aboriginal Art and Culture.

Our Values

The fundamental values of our organization are drawn from the values of Aboriginal communities.

  • Respect for future generations
  • Transparency and equality
  • A tangible impact on the development of artists and their communities
  • Forge new links between the different Aboriginal nations that have contributed to Quebec’s contemporary development
  • An approach to goal-setting that emphasizes partnership, sharing and community development
  • A vision that is inclusive of all artists and artisans

Sacred Fire Productions’ Team

Nadine St-Louis
Executive Director

Cécile Bond
Director, Ashukan Cultural Space and Artwork Management

Mèlina Tsigounis
Special Events Director and Communications Officer

Marthe Gonneau
Administrative Assistant

Sylvaine Rochon
Development Officer

Pierre Thibault CPA

Board of Directors

Ghislain Picard, Co-President

Ghislain Picard Chief of the Assembly of First Nations of Quebec-Labrador Mr. Ghislain Picard is Innu from the community of Pessamit. Between 1976 and 1989, he dedicated most of his time in the area of communications. He was responsible for communications and media relations for the Conseil Atikamekw Montagnais (CAM). He published a periodical called « Tepatshimuwin » intended for Atikamekw and Innu communities. At the beginning of the 80’s, Mr. Picard was President of the Quebec Native Friendship Center. In 1983, he was very active to implement a community radio stations network for his nation. He is one of the founding members of the Société de communication atikamekw et montagnaise (SOCAM). SOCAM produces radio shows in Aboriginal language. In the middle of the 80’s, Mr. Picard participated to a UNESCO international study on the role of communications in rural communities. After he was appointed Vice-President of the CAM in 1989, he was elected Regional Chief of the Assembly of First Nations of Quebec and Labrador (AFNQL) in 1992. He has been the AFNQL Regional Chief since then. As Regional Chief, he sits on the Assembly of First Nations’ Executive Committee at the national level, as a spokesperson for the Finances, Comprehensive claims, Urban population and International Issues portfolios. On July 15, 2o14 in Halifax, the Chiefs in Assembly unanimously appointed him as National Chef. He occupied this function until December 2014 and then resumed his position as Chief of the AFNQL. On October 28, 2003, Mr. Picard received the National Order of Quebec. On January 24, 2005, he received the distinguished insignia of Chevalier de la Légion d’Honneur from the Consul Général de France.

Michèle Audette, Co-President
Charles Bender, Vice-President
Stéphane Guérard, Treasurer

Stéphane Guérard has a solid expertise in collective entrepreneurship. With a professional background in finance, accounting and marketing, he accompanied, for more than 30 years, project leaders and other entrepreneurs in the community and social economy sectors. He created several businesses and believes in the ability of individuals to take action to achieve their goals. Stéphane Guérard holds a graduate degree with a specialization in Project Management and a Masters in Management Science. He also completed his doctoral studies in the same specialty. He is a committed volunteer with several organizations. He is president of the Coopérative des 4 Pôles, Vice-President of Express BNI, a business networking group and a Board member of the Coopérative d’éducation financières L’Actif, in Montréal.

Dominique Normand, Secretary

Dominique Normand is a contemporary figurative painter of Maliseet origin. She has a degree in graphic art and photography and she worked for many years as a graphic artist, and in the television and film industries. Her artworks celebrate every aspects of the Aboriginal culture. Since 2001, she has created more than 450 paintings, made five short films and documentaries, including her third one in Cri land in 2014. She has also taught over 55 artistic workshops. Dominique Normand has participated in more than 25 solo and group exhibitions throughout Quebec, Montreal, New York and Los Angeles.

Nadine St-Louis, administrator and founder of Sacred Fire Productions
Nadine St-Louis is a metis entrepreneur with Algonquin roots and family origins stemming from Acadian and Scottish heritage. She has a Bachelor of Fine Arts from Concordia University (Montreal) and pursued Graduate Studies in Art History, studying theories of representation and modernity. Since 2013, she has joined the Aboriginal Curators Collective (ACC-CCA) as a Board Member. She is now completing Graduate Diploma in Management of Cultural Organizations at the Hautes Études Commerciales (HEC) Montréal. After 15 years of work dedicated to the integration of the multiple cultural roots that have shaped the artistic landscape of Quebec and Canada, she presented from December 2011 to 2012 a one-year exhibition presenting Aboriginal artists of the eleven nations of Quebec in Old Montreal where more than 30 000 visitors discovered the works and talent of today’s Aboriginal Artists from Quebec. She founded of Sacred Fire Productions in 2012 as a non-for-profit Aboriginal Arts Organization as a way to create an infrastructure for artists who needed to build a network, one that allowed them to stay in their community and to build economic development through the arts. Since then, her work and projects have brought light to today’s Aboriginal artists talent through various initiatives to create opportunities for increased market exposure and through artistic and cultural events that support the professional, economic, personal and social development of artists, while fostering intercultural exchange and dialogue.
Sylvaine Rochon, administrator
Sylvaine Rochon has worked within the philanthropic funding sector since the past twenty years. After working a dozen years in adult education, she has made the transition to philanthropy and consulted for over 10 years for the consulting firm KCI philanthropy, as coordinator of documentation. She was been involved in donor research, conducting analysis of fundraising activities and philanthropic development plans, funding campaigns, and the development of conferences and workshops on Best Business Practices. She holds a college degree in communications and completed a Multidisciplinary degree at McGill University in Public Policy. She has also done volunteer work in the development of fundraising strategies for the Centre de maternité de l’Alliance Corcovado (membre de l’AQOCI) in Brazil and the Service de nutrition et d’action communautaire d’Ahuntsic and has worked for two years with consultants and community organizations as Philanthropic Development Officer for Mandala, a relational Philanthropic Council, the Eastern Townships SPA and Culture du cœur. In 2015, she did a consulting contract for Sacred Fire Productions and joined the Board of Directors in 2016.
Eruoma Awashish, administrator
With a degree in Interdisciplinary Arts from the Université du Québec à Chicoutimi, Eruoma Awashish wishes to teach about her culture. Her double identity, Atikamekw by her father and Quebecer by her mother, allows her to better understand the differences between these two peoples and to create a dialogue through her works. Having lived in the community of Opitciwan, Wemotaci and Mashteuiatsh, Eruoma has a large sense of belonging to her Aboriginal culture. Her work speaks of hybridization and metamorphosis. Suffering is a theme she often addresses because, according to her, it is a gateway to transformation. Her work is full of spirituality, symbols and syncretism. She likes to combine symbols referring to the First Nations culture and the Catholic religion. Through these symbols, her works both speak about contrast and miscegenation, duality and balance, suffering and serenity … Her work questions the hybridization phenomena in First Nations culture.
Xina Cowan, administrator
Xina Cowan hails from Montreal and is of Mohawk and Irish ancestry. She is a Digital Media Producer at Rezolution Pictures, and is passionate about creating new and exciting opportunities for Indigenous story-telling. Xina is a strong advocate for the development of Indigenous arts and its potential for dialogues, healing and cultural celebration.

Partnerships and Supporters 2015-2016

Ashukan Cultural Space Partners

Regroupement des centres d’amitié autochtone du Québec

Private Sector Partners

Canadien National
Hydro Québec

Public Sector Partners

Conseil des arts et des lettres du Québec
Conseil des arts du Canada
Secrétariat aux affaires autochtones
Services Canada
Commission de développement des ressources humaines des Premières Nations du Québec
Ville de Montréal
Ministère de la Culture et des Communications

Sponsors – Special Events

LM WindPower
Bar à Beurre
Conseil des arts de Montréal
Arrondissement Ville-Marie

Sacred Fire Productions Sponsors

Assemblée des Premières Nations du Québec et du Labrador
Regroupement des Femmes autochtones du Québec
La Boîte Rouge vif
Terres en vues
Mundial Montreal

Main Media Support

Homes Publishing Group

Corporate Membres

Borden Ladner Gervais
Cree Native Arts and Crafts Association
Norda Stelo
Sentiers Privés
TE Wealth

11 nations Friends – Individuals

– 40 members

Beneficiary Members – artists

– 46 members



Partners and sponsors 2014-2015

Background and achievements

The 11 Nations Exhibition : An achievement confirming the potential and interest for Aboriginal Art

From December 2012 to December 31st, 2013, Sacred Fire Productions presented the 11 Nations Exhibition in Montreal, at Marché Bonsecours, to raise awareness on today’s Aboriginal Art and artists. After the exhibition, Sacred Fire Productions created the 11 Nations Cultural Space to ensure that the artworks of the 22 Aboriginal artists who participated in the event would remain accessible to the public for one more year. The Exhibition and the 11 Nations Cultural Space made more than 30 000 people aware of the talent of the First Nations’ artists living in Québec today. The success of this experience highlighted both the potential and importance of building a bridge to Montreal between communities across the vast territories and isolated artists in the urban centers. Access to the works raised public awareness, broke stereotypes and fostered cross-cultural dialogue.

The Mix Art Festival : An annual event to gather both Aboriginal and non aboriginal artists

In June of 2013, Sacred Fire Productions launched their first edition of what has now become an annual gathering of Aboriginal and non Aboriginal artists. The three day event, celebrates both Art and the National Aboriginal Day starting each year on June 21st and where the public has a rare opportunity to meet more than 30 painters, sculptors, musicians and craftsmen performing live while having a chance to ask them question about their techniques and vision. The Mixed Art Festival will present its third edition in 2015.

“Capacity Development of Aboriginal Art through social economy”, a unique project to sustain the development of a new Aboriginal Cultural Economy, in Montreal

The Sacred Fire Productions developed in 2012, an innovative project, moving beyond the limits of a temporary exhibit. The “Capacity Development of Aboriginal Art through Social Economy” Project has an ambitious yet essential objective: opening doors for a long term presence of the First Nations artists in one of the major art and tourism market in Canada. To be a success, that initiative had to address two major areas where the artists are facing challenges in the city: their social and economic integration and development. To build the conditions to succeed, Sacred Fire Productions decided to open, in the heart of Montreal, the hub of the art market, a Cultural Space where artists will find the tools to build and share their vision in a cultural environment where they will be able to build, from their own roots and develop their personal, artistic, social and economic skills to build a new Aboriginal Cultural Entrepreneurship model that integrates fair trade principles and their community values and symbolic expression.

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